Dulzura Test | 8L ELEMENTS

Dulzura Borincana

Project Type

Events

Date

Since 2020

Location

Puerto Rico / Miami

About the Project

Since 2020, Braindall has partnered with Dulzura Borincana to bring their unique flavors to life across Puerto Rican supermarkets. Through carefully designed events, we showcase Dulzura Borincana's healthy snack options, creating an engaging experience for customers that elevates brand visibility and encourages product trials.

Our Approach

In-store Engagement

Our events are designed to draw in shoppers with inviting displays and free samples. Our team emphasizes the brand’s commitment to health, connecting with customers through friendly, informative interactions that turn curious shoppers into customers.

Handpicked
Team

We select ambassadors who embody Dulzura Borincana’s values. With personalized training, they engage with customers in an authentic way, representing the brand with professionalism.

Social Media Integration

We capture and share event highlights on social media, building excitement before, during, and after each event. This extends the brand’s reach, engaging both in-store customers and online followers.

Dulzura Borincana in Miami: Energizing the community

As part of Dulzura Borincana's growing presence in the U.S., we’ve launched multiple initiatives in Miami to connect with the local community and share their delicious, healthy snacks.

1. Energizing Runners at Brickell Run Club & Doral 5K

We partnered with two of Miami’s most active fitness communities to showcase Dulzura Borincana’s energy-packed snacks:

Brickell Run Club: A weekly gathering of fitness enthusiasts where we provided free samples, connected with runners, and showcased our products as the perfect companion for an active lifestyle.

Doral 5K: As part of this city-wide event, we set up a vibrant booth, engaged directly with participants, and shared Dulzura Borincana's message of health and wellness.