To amplify Dulzura Borincana’s presence and showcase their snacks, we launched a dynamic in-store video campaign. By capturing real-time moments in various Puerto Rican supermarkets,
we brought the
brand’s story
directly to
social media
audiences.
To celebrate the launch of Dulzura Borincana's new snack box featuring the iconic Three Kings design, we developed a captivating video campaign that blends creativity, culture, and storytelling.
Dulzura Borincana
Project Type
Events
Date
Since 2020
Location
Puerto Rico / Miami
About the Project
Since 2020, Braindall has partnered with Dulzura Borincana to bring their unique flavors to life across Puerto Rican supermarkets. Through carefully designed events, we showcase Dulzura Borincana's healthy snack options, creating an engaging experience for customers that elevates brand visibility and encourages product trials.
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Our Approach
In-store Engagement
Our events are designed to draw in shoppers with inviting displays and free samples. Our team emphasizes the brand’s commitment to health, connecting with customers through friendly, informative interactions that turn curious shoppers into customers.
Handpicked Team
We select ambassadors who embody Dulzura Borincana’s values. With personalized training, they engage with customers in an authentic way, representing the brand with professionalism.
Social Media Integration
We capture and share event highlights on social media, building excitement before, during, and after each event. This extends the brand’s reach, engaging both in-store customers and online followers.
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In-store Videos Campaign
To amplify Dulzura Borincana’s presence and showcase their snacks, we launched
a dynamic in-store video campaign. By capturing real-time moments in various Puerto Rican supermarkets, we brought the brand’s story directly to social media audiences.
In-Store Video Shoots
We recorded engaging, authentic interactions within the store setting, highlighting Dulzura Borincana’s product variety and placement to make it easy for customers to find their favorites.
Results That Last
Through this campaign, Dulzura Borincana not only saw an increase in brand visibility but also strengthened customer engagement, turning casual shoppers into loyal customers.
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Watch the six videos below:
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Thanksgiving Video Campaign: Bringing Stories to the Table
To celebrate the launch of Dulzura Borincana's new snack box featuring the iconic Three Kings design, we developed a captivating video campaign that blends creativity, culture, and storytelling.
A Miniseries Journey
We fully scripted, filmed, and edited a series of six videos, structured like a novela with a compelling narrative. Each episode unfolds a part of the story:
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From Factory to Shelf – Highlighting the meticulous organization of the snack boxes at Dulzura Borincana's factory and their placement in supermarkets.
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Family Traditions – Following a family as they prepare for Thanksgiving, showcasing the snack box as the centerpiece of their celebrations.
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A Joyful Reunion – The series culminates with everyone gathered at the table, sharing happiness, laughter, and, of course, Dulzura Borincana’s delicious treats.
Cultural Connection
The campaign resonates deeply with Puerto Rican traditions, using storytelling to bridge the brand with family values and cherished holidays.
Fully Managed by Braindall
From concept to execution, we handled the entire creative process:
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Scriptwriting
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Professional filming and editing
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Story-driven visual strategy
Results
The campaign not only showcased Dulzura Borincana's new product but also evoked a sense of nostalgia and cultural pride, strengthening their emotional bond with customers during the holiday season.
Dulzura Borincana in Miami: Energizing the community
As part of Dulzura Borincana's growing presence in the U.S., we’ve launched multiple initiatives in Miami to connect with the local community and share their delicious, healthy snacks.
1. Energizing Runners at Brickell Run Club & Doral 5K
We partnered with two of Miami’s most active fitness communities to showcase Dulzura Borincana’s energy-packed snacks:
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Brickell Run Club: A weekly gathering of fitness enthusiasts where we provided free samples, connected with runners, and showcased our products as the perfect companion for an active lifestyle.
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Doral 5K: As part of this city-wide event, we set up a vibrant booth, engaged directly with participants, and shared Dulzura Borincana's message of health and wellness.
